FocusGroup Consulting - Defining The Way You Communicate
 
OUR APPROACH RISK COMMUNICATION PLANNING AND IMPLEMENTATION RISK COMMUNICATION TRAINING WEBINARS COMMUNITY RELATIONS AND OUTREACH CRISIS COMMUNICATIONS MEDIA RELATIONS AND SPOKESPERSON TRAINING TELE-COACHING TARGETED RESEARCH FACILITATION AND CONSENSUS BUILDING PROGRAM EVALUATION/ COMMUNICATION AUDITS
Services
Webinar Series

Do you need to train staff but budget constraints don’t allow for travel? FOCUS GROUP provides a cost-effective solution by providing Basic Risk Communication and Crisis/Risk Communication webinars tailored to your Company or Agency needs. Your staff can attend the webinar from their office, no travel is required, and all that is needed is a phone, computer and web access.

Dr. Susan Santos, your instructor, is an internationally recognized expert in risk communication who has been training in both the private and public sector for over 25 years. Participants in FOCUS GROUP’s webinars have the opportunity to learn from a highly regarded academician and a proven practitioner. Evaluations from prior training courses are consistently high “Brilliant speaker”, “riveting and engaging”, “offers much experience and sound technical advice”. Participants will leave the session feeling confident and secure in their abilities to tackle all of the vital communications required of them.

Currently the following courses are offered via webinar:

Basic Risk Communication training - In the absence of good communication problems can occur. This Basic Risk Communication webinar will provide participants with an understanding of the key principles of effective risk communication along with concrete best practices in risk communication; teach you how to be effective in risk communication without unnecessarily or unwittingly adding to peoples’ anxiety level or confusion.

Upon completion of this webinar participants will be able to:

  • Identify the basic principles underlying effective risk communication
  • Identify and distinguish the characteristics of crisis communication from more routine risk communication efforts
  • Identify key characteristics of risk perception and classify the impact on communications
  • Identify the key attributes of effective risk communication messages
  • Develop and test effective risk communication messages
  • Identify and select appropriate communication channels including the use of social media
  • Identify the basic principles of dealing with the media and learn key media skills; and
  • Identify potential pitfalls of working with the media and how to respond

Crisis Risk Communication and Management Training– Crises are events that occur suddenly and often unexpectedly. How a crisis is managed will directly impact an organization’s trust and credibility with their stakeholders, and ultimately can threaten the reputation of an organization and the bottom line.

Upon completion of this webinar participants will be able to:
  • Understand the role of communications in crisis preparedness and response
  • Identify the key elements of an effective crisis management and communications plan
  • Know the key attributes of successful crisis communication Identify and develop successful crisis communication messages Apply four key crisis communication skills
  • Understand how both traditional and social media work
  • Develop a monitoring strategy to ensure you rapidly respond to changing information and situations
FOCUS GROUP
Phone: 781.483.3054
Fax: 781.483.3058
info@focusgroupconsulting.com
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