Senior Managers and officials are often put in situations that are emotionally charged. FOCUS GROUP understands the challenges facing spokespersons in a high concern environment and we know the skills and knowledge needed to respond effectively.
FOCUS GROUP develops and provides comprehensive risk communication training to its clients. We provide participants with an understanding of the principles of effective risk communication focusing on:
- Identifying and understanding target audiences
- The importance of risk perception
- Developing messages
- Selecting the right communication channels
- Spokesperson preparation
Our trainers are among the nation’s best in dealing with messaging, interview, public meeting and presentation techniques, and the do’s and don’ts of effective risk communication. We use proven techniques for responding to difficult questions that serve both the audience being addressed and the spokesperson’s organization. Our training programs include the extensive use of case studies combined with interactive, practical exercises designed to give participants the opportunity to integrate the knowledge acquired, practice key skills, and increase their proficiency in communicating complex or sensitive information. We videotape individuals’ presentations and role plays of meetings or other client specific scenarios and provide individual critiques. Training courses are tailored to the organization’s needs. We provide Introductory and Advanced Courses that range from 4 hours to 1, 2 or 3 days.