FocusGroup Consulting - Defining The Way You Communicate
 
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Media Relations and Spokesperson Training
Dr. Susan L. Santos was a featured speaker at the Boston Public Health Commissions 2005 Conference on Communicating with the Media, "Communicating to a Nervous Public".

MediaAn important part of many risk communication programs is a proactive media relations effort. FOCUS GROUP has the expert staff to turn the challenge of news media coverage into an opportunity for effective and targeted messaging with expertise in print, radio and television.

Behind FOCUS GROUP's media training lies the simple goal of transforming the challenge of the news interview or presentation to a group into an opportunity to impart the organization’s key messages to its primary stakeholders. Our staff is among the nation’s best in giving clients the skills they need to effectively manage the media. We use on-camera videotaped role-plays to enable participants to practice skills and build confidence. Individual feedback, real life examples, and practical tools makes course participants rate FOCUS GROUP media training as "The best I’ve ever taken". Our media training is especially helpful for anticipating difficult or sensitive questions and developing key messages. These skills are critical to prepare spokespersons for hostile interviewers or for complex news situations. We also work on nonverbal communication skills to increase spokesperson credibility.

"Dr. Santos’ work was thoroughly focused on the audience sitting in that room and was crafted specifically to their needs. Everything she offered was relevant, applicable, and additive to what the group already knew."
“Extremely useful information to immediately apply to my work setting. It demystifies a press conference /interview.”

"It was evident that Dr. Santos researched the planning and development processes within the City, as well as how both the City Council and Commission meetings are conducted, and she even examined some past controversial projects to add to the effectiveness of this excellent workshop."

“Absolutely surpassed my expectations. Great learning opportunity. The video clips were instructional, entertaining and really drove the points home.”

 

“The exercise is challenging but worth experiencing it – practice is the key”




FOCUS GROUP
Phone: 781.483.3054
Fax: 781.483.3058
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