An important part of many risk communication programs is a proactive media relations effort. FOCUS GROUP has the expert staff to turn the challenge of news media coverage into an opportunity for effective and targeted messaging with expertise in print, radio and television.

Behind FOCUS GROUP's media training lies the simple goal of transforming the challenge of the news interview or presentation to a group into an opportunity to impart the organization’s key messages to its primary stakeholders. Our staff is among the nation’s best in giving clients the skills they need to effectively manage the media. We use on-camera videotaped role-plays to enable participants to practice skills and build confidence. Individual feedback, real life examples, and practical tools makes course participants rate FOCUS GROUP media training as "The best I’ve ever taken". Our media training is especially helpful for anticipating difficult or sensitive questions and developing key messages. These skills are critical to prepare spokespersons for hostile interviewers or for complex news situations. We also work on nonverbal communication skills to increase spokesperson credibility.