FocusGroup Consulting - Defining The Way You Communicate
 
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Starting from Scratch:  Implementing Crisis Communications Planning and Training  

Read how FOCUS GROUP approached the Development of a Plan for a Federal Agency and a Private Sector Corporation

Confidential Governmental Agency – Development of Emergency Response and
Crisis Plan

The Challenge

A federal agency facing the release of information dealing with risk-related issues  recognized the need for a communications strategy that incorporated the technical and scientific response of the agency,  and also anticipated the concerns of various industry and consumer groups.  The agency also recognized the need for risk communication to address the potential for public concerns of a possible health risk.  A complex, large government agency – one with multiple and potentially conflicting goals and agendas – faced a major communications challenge that required an understanding of strategic planning, team building and other organizational issues. 

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